Pretty Things for Little Things, a campaign run by Age-in-Action and the Shoprite Group to encourage customers – particularly senior citizens – to put their creative talents to work by making clothes and toys for children in disadvantaged communities, runs until Wednesday August 31.
Founded in 2003, the guiding principle behind the campaign is that all children, regardless of financial status, race, or religion, are deserving of things which can help give them a happier and more fulfilling life. Run as a national competition, entrants are challenged to use their natural talents to warm a child’s heart, while simultaneously standing a chance to win generous prizes for themselves.
Items can be made from any material, as long as they are practical, durable and safe.
There are four categories into which items can be entered: “soft toys”, “blankets”, “clothing” or “other”, which in-cludes articles made from materials such as wood, tin or wire. More than 160 000 items have already been collected and distributed to children across South Africa since Pretty Things for Little Things was launched in 2003, a tradition this year’s campaign will be looking to complement.
Although the initiative is open to everyone, only senior citizens 60 years or older are eligible for prizes.
Every item made is valuable as it will be given to a child who may have never had a toy, blanket or item of clothing before.
Items can be entered at any Shoprite or Checkers store in South Africa or at any of the Age-in-Action regional offices.
Three winners per category will be selected in each province.
The provincial winners each receive vouchers to the value of R2 000, R1 500 and R1 000 for first, second and third places respectively.
National winners receive vouchers to the value of R5 000, R3 000 and R2 000 for the top three positions respectively.
The vouchers can be used at any Shoprite, Checkers or Checkers Hyper store across the country.
For more information on how you can make a difference, visit www. age-in-action.co.za