Pageant aims to empower girls

From left are Anthea Amber Isaacs, 1st Princess of Miss Unbreakable: Adult Category, Alba Fortuin, Pre-Teen category; 2nd Princess and overall voting winner, Kayla Jenecker, co-director of 42Unbreakable, Anastacia Cameron, Miss Teen Queen, and Inge Amos in the Miss Unbreakable Adult Category.

The second annual Miss Mitchell’s Plain Unbreakable Beauty Pageant raised awareness about bullying in schools and empowering girls.

The pageant was held with over 40 contestants on Saturday November 4 at Highlands Primary School.

Co-director of 42Unbreakable, Kayla Jenecker founded the beauty pageant, which also runs an anti-bullying campaign, with her mother, and co-director of 42Unbreakable Barbara Jenecker and sister, CEO and founder of 42Unbreakable, Celita Jenecker.

The pageant is their annual fund-raiser and all proceeds go towards their school outreaches, said Ms Jenecker.

“We raise awareness on bullying in schools around the Western Province. Our mission is to eradicate bullying. We’ve been doing our school outreaches from our own pockets and last year my team and I sat down and I spoke to them about hosting a pageant. I wanted to empower girls from Mitchell’s Plain,” she said.

From left are co-director of 42Unbreakable, Barbara Jenecker, overall winner, Moleboheng Phera, co-director of 42Unbreakable, Kayla Jenecker, CEO and founder of 42Unbreakable, Celita Jenecker.

“My pageant is not a traditional pageant, we want to break beauty standards that society labels women with. Most of the girls entering the pageant have no modelling experience. They are shy and timid, we train and teach them how to walk a T-ramp. At our rehearsals we teach them how to show up in the world. We also teach them skills on how to be ambassadors at their schools, colleges and universities, they also become more confident and we see the transformation, this makes us very proud,” she said.

For more information on 42Unbreakable email them on or follow their social media pages.